In-person Music Video release event. We bring red carpet, press, Q&A or performance, fans + industry, all framed as your night.
We stream the premiere on TV globally so your global audience can “show up” in real time. We put it on TV, on Roku, Fire TV, Vizio, Samsung TV, LG, Apple TV, Android and iOS. We program your video into genre/mood channels so it plays alongside peers your fans already love, recurring exposure, not just a one-day spike.
Submission support: We help package materials and align timelines so your video is actually in the conversation, Premiere recap, clips, and angles pitched into major music + culture outlets like Billboard, Rollingstone, Pitchfork, etc, and playlists to build narrative around your drop.
Potential “presented by” partners around your event = appearance fees, integrations, and added marketing, without hijacking your creative. Revenue sharing: Eligibility for AVOD/CTV rev-share and sponsor upside where applicable (structure agreed with your team).
Red-carpet photos, live clips and key art delivered for your socials, EPKs, and campaigns. Access to performance insights that help you and your team plan the next move. You/your team approve creative, sponsors, and messaging. Our rights are non-exclusive, with clear terms.
Who owns the video?
You do. eel licenses usage (event + CTV/AVOD) under a non-exclusive agreement.
What rights do we need?
Master + video rights from the label/artist; publishing cleared for our territories/uses (CTV/AVOD/live).
How do I add videos?
Typical runway: 3–6 months (event, creative, clearances, press). Faster is possible if assets and rights are ready.
What if we already shot a video?
Great, bring it. We can premiere + program finished videos if they meet eel’s quality and rights criteria.
How does it work?
Pick your premiere city and date, Walk the carpet, perform or do a live Q&A, eel keeps it alive on demand, 24/7 on TV.
Who should contact eel?
Managers, labels, or artists directly. Send a link (or brief) to: video concept / timeline / rights holder / team contacts and we’ll revert with next steps. Red-carpet music video premieres, Awards-first (VMA/GRAMMY craft) positioning, Brand-safe CTV placement, Press kit + socials delivered, Non-exclusive AVOD so you keep your other windows.
No more quiet releases. Launch big.
Schedule your eel premiere.
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